The Resource Captains of consciousness : advertising and the social roots of the consumer culture, by Stuart Ewen

Captains of consciousness : advertising and the social roots of the consumer culture, by Stuart Ewen

Label
Captains of consciousness : advertising and the social roots of the consumer culture
Title
Captains of consciousness
Title remainder
advertising and the social roots of the consumer culture
Statement of responsibility
by Stuart Ewen
Title variation
Advertising and the social roots of the consumer culture
Creator
Subject
Language
eng
Summary
Captains of Consciousness offers a historical look at the origins of the advertising industry and consumer society at the turn of the twentieth century. For this new edition Stuart Ewen, one of our foremost interpreters of popular culture, has written a new preface that considers the continuing influence of advertising and commercialism in contemporary life. Not limiting his critique strictly to consumers and the advertising culture that serves them, he provides a fascinating history of the ways in which business has refined its search for new consumers by ingratiating itself into Americans' everyday lives. A timely and still-fascinating critique of life in a consumer culture
Cataloging source
IOJ
http://library.link/vocab/creatorName
Ewen, Stuart
Index
index present
LC call number
HF5813.U6
LC item number
E94 2001
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Advertising
  • Advertising
  • Consumption (Economics)
  • Consumers
  • Customer relations
Label
Captains of consciousness : advertising and the social roots of the consumer culture, by Stuart Ewen
Instantiates
Publication
Note
Originally published: 1976
Bibliography note
Includes bibliographical references (pages 239-248) and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Control code
48108353
Dimensions
21 cm
Edition
Twenty-fifth Anniversary edition.
Extent
viii, 257 pages, 8 unnumbered pages of plates
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
Label
Captains of consciousness : advertising and the social roots of the consumer culture, by Stuart Ewen
Publication
Note
Originally published: 1976
Bibliography note
Includes bibliographical references (pages 239-248) and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Control code
48108353
Dimensions
21 cm
Edition
Twenty-fifth Anniversary edition.
Extent
viii, 257 pages, 8 unnumbered pages of plates
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations

Library Locations

    • Charles V. Park LibraryBorrow it
      250 W Preston St, Mount Pleasant, MI, 48859, US
      43.589263 -84.774313

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